I is for Incensed

I cannot tell you how appalled I am at this ad. Mocking people in the throes of desperation? Formatted to look like a hotline service announcement, the ad company even included a 1-800 number. This is cruel. Can you imagine if someone actually used that number in a cry for help?

Source: http://www.brandchannel.com/home/post/2013/04/11/McDonalds-Mental-Health-Ad-041113.aspx